Anthem Lights

Description

At the heart of most success stories lies a framework of brand invention, the creation of a persona or x-factor that raises an artist above the noise. But for pop vocal group Anthem Lights, it is reinvention that’s catapulted the talented foursome to nearly 500 million YouTube views and over two million monthly listeners on streaming services. The indie group’s success is due in large part to the foursome’s vocal prowess (Caleb Grimm, Chad Graham, Spencer Kane and Joey Stamper are all exceptional singers), creative mash-ups and reinventions of pop hits and beloved hymns. “I think the most unique thing about us is that we do all kinds of music,” shares Graham. “We do everything from a hymns medley to a Drake cover to a year-end mash-up. Our musical diversity is our identity.” Anthem Lights maintains a large digital presence, primarily reaching their audience via video and streaming, without relying on the traditional arms of radio and touring. Instead, they work with a team they’ve personally assembled to write, produce, record and direct, making it easier to put out more content more often. While fans of most pop groups have to wait up to two years for new content from their favorite artists, Anthem Lights produces a wide variety of new covers, original songs and video content every month, a perfected mix that keeps their fans engaged. Now, the group has launched its very own animated TV series called “A Show About Anthem Lights” through Sony/Affirm. Streaming on Pure Flix, the show launched January 12th of 2022 and highlights new original songs and the hilarious antics of the guys as they navigate the day-to-day struggles of a “boy band” trying to find their way in a digital world. The show, a family friendly comedy, is sure to connect with fans of all ages. While their focus remains digital, connecting daily with their 5.2 million Facebook followers, the group does perform live when the right opportunity arises, sharing the stage with Natalie Grant, Newsboys, Michael W. Smith, Steven Curtis Chapman and more. With soaring harmonies, reinvention of hit songs and focused fan interaction, Anthem Lights has quickly become the go-to group for music fans of all ages.